Knowing your customer base


Knowing your customer base can aid in identifying new opportunities for your business.

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 Knowing your customer base can aid in identifying new opportunities for your business. Understanding everything, including your distribution channels, your direct competitors, to the analysis of possible industries and markets abroad is essential. If you do the proper analysis, you will be able to identify numerous new opportunities you could explore.

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Make an email list

 The creation of an email database is among the most effective ways to expand your business. This means you need to possess an effective lead magnet. If you don't have a lead magnet, who would ever sign up to your list of mailings? The lead magnet is the initial step to create an effective sales funnel. To build and manage your list of mailing addresses, you can consider companies like ConstantContact as well as ConvertKit.

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