Utilize email marketing to turn visitors into customers
An opt-in list is one of the best assets you can use to build your online company. Your subscribers and customers have given permission for you to send them email. This means:
You are giving them something they asked for.
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You're building relationships that last a lifetime with them.
100% of respondents reported the response to be measurable.
Email marketing is less expensive and more effective than TV, print or radio advertising because it's extremely specific.
Anyone who visits your site and then joins your email list is a potential lead. To keep in touch with them, an email is the best tool.