Study the competition.
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If you really want to make your product available to the masses, you should research your competition. Frasier said he uses two research platforms. Similar Web is his first platform. AdBeat is the second. Both provide competitive intelligence. This is your chance to incorporate x-ray lenses in all landing pages, ad copy and other stages.
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This allows you to find out about any advertiser's online strategy. Find the most long-running ads and then copy the content. That's the quickest way you scale any business. If the method is tested and has been proven to work against your competition It's most likely to be successful for you.